How Sydney Boomers Want to Be Sold to (Hint: It’s Not Through Instagram Reels)

Marketing gurus will tell you to double down on Instagram Reels, fancy funnels, and automated DMs. That might work for Gen Z. But for Boomers? Not so much.

In Sydney, Boomers make up a massive chunk of decision-makers in small businesses, strata groups, and home service bookings — and they buy differently.

Here’s what we’ve learned from dealing with them face-to-face:

☎️ 1. They Still Want a Phone Call

Forget online-only quotes. Boomers want to talk to someone — a real person, ideally local, and ideally today. If they can't hear your voice, you’re not earning their trust.

“I just wanted to speak to someone who knew what they were doing,” said Mary from Cronulla. “Your girl answered on the second ring. I liked that.”

📫 2. They Love Physical Proof

Flyers, before-and-after photos, and printed testimonials still work. One Boomer strata client printed our Ultrix quote and highlighted it — in pen — before their AGM.

🧠 3. Logic > Hype

Buzzwords and over-promising don’t land. Boomers want straight talk: what’s included, how long it takes, what it costs, and whether you show up on time.

🧍 4. Personal Service Wins

You know what Boomers love? Being remembered. Knowing your name. Having “their person” at a company. Relationship-based selling works — especially if you take the time to explain things clearly.

🧽 5. They Don’t Mind Paying More — If They Trust You

They’ve been burned before. If they feel like you’re honest, fair, and reliable, they’ll happily pay a little extra to avoid drama.

“You cost more than my last cleaner,” said Barry in Kogarah. “But that guy ghosted me after 2 weeks. You’ve shown up for 6 months. Worth it.”

📣 Call to Action

If you want a cleaner your mum would trust — or you are the mum looking for no-nonsense service — Ultrix is built for you. Honest prices. Real people. No gimmicks.