What ‘Green Cleaning’ Actually Means in 2025 — And What’s Just Marketing BS

Let’s be honest — “green cleaning” got hijacked by marketing.

These days, “eco-friendly” labels are everywhere… but few actually mean anything.

🚩 Greenwashing Red Flags

• “Naturally derived” can mean 1% of the ingredients are natural

• “Fragrance-free” but still smells like artificial lemon?

• “Non-toxic” but no ingredients listed = big red flag

✅ Real Green Cleaning Means:

• GECA-certified or hospital-grade natural disinfectants

• PFAS-free, bleach-free, cruelty-free

• Transparency: ingredients listed, tested, backed by data

💡 Ultrix Process Example:

Every Ultrix gym clean includes:

• Eucalyptus + white vinegar base

• Plant-based degreaser on machines

• Steam mop finish for natural sanitising

Real clean. No BS.

🌿 Side-by-Side: Greenwashed vs. Genuine

Label ClaimGreenwashed ExampleUltrix Alternative“Plant-based”1% aloe, 99% synthetic100% eucalyptus oil-based“Eco-packaging”Plastic with green labelRefillable bottles“Fragrance-free”Still smells like citrusTruly essential-oil-free blends

Ultrix doesn’t just claim eco — we prove it.