The Case Study: How One Inner West Gym Increased Retention by 33% After a Deep Clean

Gyms are meant to be sweaty — but that doesn’t mean they should be smelly, mouldy, or filled with bacteria. In this spotlight, we reveal how one gym in the Inner West transformed its member retention through one simple investment: a regular cleaning contract with Ultrix.

🏋️‍♂️ Client: Iron Base Training, Marrickville

• Before Ultrix: complaints about changing room smells, smudged mirrors, dust buildup

• After Ultrix: member retention increased by 33% over six months

• Weekly deep cleans included: equipment sanitisation, anti-mould treatment, bathroom pressure washing

💡 Why Cleanliness in Gyms Matters:

• 1 in 3 gym-goers say hygiene is their top concern post-COVID (Fitness Australia 2024)

• Sweat, skin cells, and shared equipment = bacteria hotspots

• Dirty change rooms are the #1 complaint in negative Google reviews

📈 Member Feedback

“It felt like a whole new space.” “No more weird smells in the sauna.” “I started recommending it to friends again.”

🔍 What Ultrix Did Differently:

• Scheduled cleanings after every evening session

• Switched to natural products for better air quality

• Trained team on gym-specific hotspots like under mats and behind racks

CTA: If your gym smells like it needs a makeover — it probably does.

Let Ultrix show you what a spotless facility can do for your bottom line.