Inside Ultrix: How We Went From Startup to Sydney’s Most Detailed Cleaners

We started Ultrix because we were sick of hearing the same stories:

• Cleaners ghosting clients

• Cafés using bleach on food prep benches

• 5-minute bathroom “cleans” that left more bacteria than they killed

So we did it differently.

🚀 Our Timeline

• 2022: 1 client in the Shire, 1 vacuum

• 2023: Expanded to Bondi, Inner West, and CBD

• 2024: Grew team, introduced all-natural product range

• 2025: Over 50 retained clients across Sydney

🧼 What We’re Known For

• Our attention to detail

• Our transparency

• Our eco-principled obsession with doing things right

“We still have clients from our very first month. That’s our proudest stat.”

💬 Lessons From The Field

• Lesson 1: Saying yes to every job nearly burnt us out. Now we focus on clients who value what we do.

• Lesson 2: Clients don’t want perfect — they want progress and communication.

• Lesson 3: Our best growth came from word-of-mouth. So we overdeliver every time.

This isn’t a gig business. It’s a movement.