Bondi Is Ditching Sustainability Buzzwords — and Embracing Natural Living
If you’ve been around Bondi lately, you’ll notice something’s shifting.
Not just the surf. The culture.
People are moving beyond “sustainability” as a marketing trend and into full-blown natural living:
Saying no to seed oils, synthetic fragrances, and microplastics
Eating raw liver, drinking spring water, and living ancestrally
Using tallow, magnesium sprays, and natural home care
This is the new Bondi — part influencer trend, part wellness rebellion.
Influencers like Simon Hill, Earth Dad, and Pia Muehlenbeck are helping lead the charge.
🧬 From Eco-Branding to Ancestral Living
There’s been a cultural detox. Residents are:
Reading every product label
Prioritising local, handmade, traceable goods
Avoiding anything that smells “chemical” or feels mass-produced
And this shift isn’t just personal — it’s affecting how Bondi consumers choose where to shop, work out, and dine.
Gyms that spray synthetic eucalyptus are losing members to boutique studios that clean with vinegar and essential oils. Cafés using soy wax wipes are being replaced by those who use natural bamboo cloths.
The cleaning industry? It’s getting pressure too.
🧼 What Ultrix Sees in Bondi
We clean:
Reformer studios in Bondi Junction
Private Airbnbs in North Bondi
Ethical fashion retailers just off Gould Street
And every client is asking the same thing:
“What’s in your products?”
They don’t want bleach. They don’t want citrusy chemical sprays. They want real clean — the kind that doesn’t disrupt their lifestyle, gut health, or vibe.
Our answer:
Plant-based, cruelty-free, TGA-compliant products
Essential oil blends and zero-residue protocols
A finish that smells like nature, not fake lemon
Because in Bondi, your brand is your atmosphere — and your atmosphere is built by what you clean with.