The Worst Logo Rebrands of 2025 — and Why Ultrix Is Proudly Stuck in the 2000s

There’s been some shocking rebrands lately. And by shocking, we mean terrible.

Here’s who messed up — and why Ultrix is proudly rocking a low-key retro look:

😬 1. Zoom Went from Corporate to Clip Art

They swapped bold clarity for... a baby blue bubble font? We miss the old Zoom.

🧻 2. Woolworths Got “Fresh” — and It’s Confusing

The green got lighter. The smile disappeared. It now looks like an off-brand vitamin shop.

🪩 3. Rebrands Are All Starting to Look the Same

Minimalism is cool until it’s boring. Every logo now looks like it was made with Canva’s free trial.

🧼 4. Ultrix Still Feels 2008 — and That’s Why It Works

Our logo isn’t slick. It’s clear. You know what we do. It feels real. It feels local. It reminds people of a time when things worked.

🧠 5. Nostalgia = Trust

In uncertain times, people trust things that feel familiar. That’s why we’re not changing. Ultrix looks like it gets the job done — because we do.

📣 Call to Action

Want a cleaner that’s not caught up in hype or rebrands? Ultrix is the same solid brand we’ve always been. Old-school honest, new-school clean.